Chief Product Officer Nikita Bier announced that X is revising its creator revenue sharing policy to penalize users who post AI-generated videos of armed conflict without proper disclosure.
Conclusion
- X prevents creators from sharing revenue for 90 days if they post AI-generated combat videos without disclosure.
- Repeat violations will result in permanent removal from the monetization program.
- Enforcement can be triggered by community annotations or AI detection signals embedded in content metadata.
Post AI battle videos without tags? X will reduce your salary
In a post on the platform, Bier said that effective immediately, creators who share AI-generated war-related videos without a synthetic label will be suspended from the revenue-sharing program for 90 days.
Repeated violations will result in permanent disqualification from monetization.
The move comes amid rising global tensions and growing concerns about the use of AI-powered tools to create realistic but misleading battlefield footage. Bier said that in times of war, access to authentic information is critical, and AI technologies are now making it “harder” to generate deceptive content that distorts public understanding.
Under the updated policy, enforcement will be triggered if a post receives a community note identifying it as AI-generated or if metadata and other technical signals indicate the use of AI-generated tools. The company said it will continue to improve its detection systems and moderation policy to maintain trust in the platform.
The announcement reflects the industry’s broader struggle to balance transparency with the risks posed by the growing media tools of AI. Platforms around the world have faced pressure from governments and civil society groups to prevent the spread of fake war footage and fake news during geopolitical crises.
Rather than banning accounts, the updated X monetization rules specifically focus on revenue matching in an attempt to curb misleading content by targeting financial incentives related to virality and engagement.
