What are the fastest growing trends in finance? SIPs? SIFs? Credit cards? Radhika Gupta answers


India’s financial landscape is changing rapidly as more people participate in investing, banking and digital payments. One of the most noticeable changes in recent years is the increasing participation of women in many financial fields, including mutual funds, insurance, stock market investing, cryptocurrency and digital payments.

Highlighting this trend, Radhika Gupta, Managing Director and CEO of Edelweiss Mutual Fund said that women are currently the fastest growing segment in finance.

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In a recent video shared on social media platform X, Gupta was asked about what has been the fastest growing in the financial sector in recent times. While one might think the answer is mutual fund SIPs, the newly launched product by SEBI, SIFs or credit cards, Gupta explained that the real answer is the rise of women in finance.
Speaking in the video, Gupta highlighted several emerging trends that show how women are increasingly shaping India’s financial ecosystem. According to her, women have registered a nearly 140% growth in mutual fund portfolios, reflecting a sharp increase in their participation in market-linked investments.


The trend is not limited to mutual funds. Gupta noted that the presence of women has expanded in various financial products. In the insurance sector, she pointed out that one in three life insurance policies in India are now held by women, highlighting the focus on financial security and long-term planning.
Women are also becoming more active in the stock market. Gupta said their participation in equities has grown by more than 300%, indicating a strong shift from traditional savings habits to investment-based financial planning. Gupta pointed out that bank account coverage among women has reached around 89%, reflecting progress in expanding financial inclusion. At the same time, their participation in the credit markets has also increased.

Women have also played a major role in the growth of digital payments in the country. The rise in transactions through the Unified Payments Interface (UPI), which has changed the way Indians transact, has been driven in part by the growing number of women using digital financial platforms.

Also Read | Share of Mutual Funds in Women Investors’ Portfolios Rises to 32% in 5 Years: Report

Summarizing the trend, Gupta said that while the financial industry often focuses on products, platforms and technology, the most important change is the increasing financial participation of women themselves.

“The fastest growing sector in finance today is women,” Gupta said. Gupta said how their growing presence is changing the country’s financial landscape.

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