Wells Fargo starts covering Hasbro ( HAS ), sees balanced risk and reward


Hasbro Inc. (NASDAQ:HAS) is among them 15 Best Profitable Leaders to Buy Right Now.

Wells Fargo starts covering Hasbro ( HAS ), sees balanced risk and reward
Wells Fargo starts covering Hasbro ( HAS ), sees balanced risk and reward

On March 11, Wells Fargo gave Hasbro, Inc. an equal weight rating. (NASDAQ:HAS) initiated coverage. The firm also set a $98 price target on the stock. Analysts said growth in the toy industry is challenging and noted that Hasbro is losing share in several key categories. Wells Fargo added that risk and reward appear balanced at current share levels.

During the company’s Q4 2025 earnings call, CEO Chris Cox discussed the progress made under Hasbro’s “Playing to Win” strategy. He said the plan is built around two pillars, play and partnership, which he believes will support the company’s transformation and eventual growth. Cox said Hasbro now reaches more than 1 billion people each year. He attributed the increased engagement to the company’s expanding portfolio of core brands and shared intellectual properties.

He also pointed to strong financial results in the fourth quarter. Revenue increased 30%, while adjusted operating profit increased nearly 180%. The consumer products segment returned to growth, and Wizards of the Coast reported an 86% increase in sales, driven largely by Magic: The Gathering and related digital releases.

The CEO also announced several new licensing partnerships. This includes the primary gaming license connected to Harry Potter and the upcoming HBO series, along with collaborations associated with Voltron and Street Fighter. Cox said products associated with these partnerships are expected to launch in late 2026 and expand further by 2027. He added that these globally recognized franchises represent huge opportunities for Hasbro.

Hasbro, Inc. (NASDAQ:HAS) is a game, intellectual property (IP), and gaming company. The business delivers play experiences to children, families and fans worldwide through physical and digital games, video games and toys.

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Read more: 40 Most Popular Stocks Among Hedge Funds Running in 2026 and 14 Low PE High Dividend Stocks to Buy Now

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