Samsung-owned retail technology provider SOLUM and US pricing software company Competera have expanded their partnership into European retail networks.
The expanded configuration integrates Competera’s AI-powered pricing platform with SOLUM’s Newton Electronic Shelf Label (ESL) system,
This allows retailers to coordinate pricing optimization decisions with shelf-edge updates.
According to the companies, the joint arrangement enables machine-learning-based pricing recommendations to be automatically implemented in stores via API connections with SOLUM’s Newton infrastructure and its low-latency Newton protocol.
Through integration, these offers can be executed directly on ESLs in near “real time”, linking price analytics to store displays.
The Newton protocol is SOLUM’s proprietary wireless communication technology that underlies its Newton ESL.
Alex Holkin, CEO and co-founder of Competera, said: “Enterprise retailers are looking to combine advanced pricing intelligence with reliable in-store execution. Expanding our collaboration with SOLUM allows us to extend AI-driven pricing into the physical store environment, ensuring that strategies are implemented at scale across Europe.”
The companies will continue to collaborate with retailers to refine implementation models and accelerate the adoption of AI-enabled pricing across Europe, the press release said.
Daniel Lee, CEO of Solm Europe, said: “A connected retail ecosystem requires more than advanced analytics. It depends on infrastructure that can execute at scale.
“The alignment of Competera’s AI-driven pricing solutions with our Newton ESL platform strengthens the business foundation needed to deploy intelligent pricing strategies seamlessly and at enterprise scale.”
In a separate development, SOLUM recently expanded its partnership with Finnish retail infrastructure provider EWQ to accelerate the implementation of integrated in-store digital communication systems.
This collaboration combines ESLs, large format e-paper displays and digital signage into a unified retail platform.
“SOLUM and Competera expand AI pricing – ESL integration in Europe” was originally developed and published by Retail Insight Network, a brand owned by GlobalData.
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