US seafood restaurant Red Lobster has named Brad Hill as chief financial officer and executive vice president (EVP) for the turnaround, as well as Christian Brad as director of global development.
As part of the appointment, Hill and Breed will become part of the company’s executive leadership team. They will report directly to the CEO, Damola Adamulekun.
In the new role, Hill will lead the company’s financial operations, overseeing planning, forecasting and shareholder reporting. He will also work with operational teams and lead Red Lobster’s “strategic real estate efforts.”
Hale succeeds Bob Baker, who left the organization.
As Director of Global Development, Brad will lead Red Lobster’s asset-light growth and brand development agenda.
Areas of work will include domestic and international franchising, travel and airline formats, strategic partnerships, retail and licensing opportunities.
Red Lobster, which emerged from Chapter 11 bankruptcy in September 2024, anticipates that new leadership will strengthen its “operating foundation.”
Adamolekun said: “Red Lobster has made significant progress through a challenging period, and we are now moving from stability to a disciplined, execution-led growth phase focused on optimizing the guest experience, driving operational efficiencies, accelerating real estate adoption and building a strong platform for continued growth.
“Brad and Kristen are proven, high-impact leaders. Brad brings operational financial leadership and a change mindset to drive results, and Kristen brings deep experience building best-in-class franchise, partnership and retail brand development engines. I’m excited to welcome them both to Red Lobster.”
Florida-headquartered Red Lobster has more than 500 locations worldwide, according to the company’s website.
“Red Lobster Appoints New Financial and Global Development Leaders” was originally created and published by Verdec Food Service, a brand owned by Global Data.
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