A large-scale print by David Hockney will headline Christie’s London spring print season. title Brand founder (2019), measuring nearly 40 feet, has an estimated value of £300,000 ($400,000).
The work is printed on a single sheet of paper. Not only is it one of Hockney’s largest prints, it is also one of the most ambitious works of his printmaking career. It depicts the English artist’s home and garden in Normandy at the height of summer. Trees, grass and hedges complete a scene including a medieval barn, swing set, tree house and parked vehicles.
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James Baskerville, international head of contemporary prints at Christie’s, said the scale of the work changed the experience of viewing the print. “and Brand founderHockney expanded the possibilities of printmaking to an almost cinematic scale,” he told us art news. “This work invites the viewer to walk through the artist’s Normandy garden, as if reading a continuous pictorial frieze.”
Baskerville also noted the influence of the medieval Bayeux Tapestry on the structure of the engraving’s story. This comparison is particularly appropriate given Hockney’s later projects a year in normandy (2020-2021), a giant iPad drawing printed on paper that stretches nearly 300 feet, also unfolds as a continuous visual narrative.
sale time Brand founder It is worth noting. It coincides with the opening of a new exhibition of Hockney’s work at London’s Serpentine Galleries, not to mention the upcoming exhibition of the Bayeux Tapestry at the British Museum. Hockey recently weighed in on the museum’s plan to bring the piece to London this summer, calling it “crazy” and warning that the fragile medieval embroidery could be irreparably damaged in transit.
Brand founder The work will be featured in Christie’s Online Contemporary Edition sale, which will take place online from March 17 to 31. It forms part of a wider program of two seasonal online auctions: Prints and Multiples (March 12-25), which includes works by major 19th- and 20th-century artists, and the Contemporary Edition, which focuses on late 20th-century and contemporary prints and works by emerging artists. Both sales will be on public display at Christie’s auction house in London starting this weekend.
Demand for Hockney’s prints reflects the continued strength of the Christie’s print market. The auction house reported global print sales of $70.3 million in 2025, including $31 million in Old Master, modern and contemporary print sales in the Europe, Middle East and Africa department. Recent highlights include a print by Rembrandt van Rijn that sold for a record $4.1 million, and a print by William Blake that set a new auction record.
