How Nvidia became the cornerstone of modern computing


If you’re feeling jealous of Nvidia, well, here’s the idea.

In fact, the green-eyed monster is baked into the name of AI chip maker Titan, as it is made up of the Latin word Nvidia, which means “envy”, and the letters NV for “next version”.

The name is meant to evoke the idea of ​​creating products that others envy, and Nvidia’s ( NVDA ) green logo is designed to evoke the phrase — you guessed it — “green with envy.”

And perhaps it’s no surprise that the company that CEO Jensen Huang co-founded in April 1993 with Chris Malachowski and Curtis Prim at a Denny’s restaurant in San Jose, CA, may have stirred some resentment in some circles.

Since that first meeting, when the first business plan for the company was reportedly written on a paper napkin, Nvidia has grown into a multi-trillion dollar company that employs tens of thousands of people and serves hyperscalers such as Amazon ( AMZN ), Meta Platforms ( META ), Alphabet ( META ), and Microsoft LG ( GOO ).

“We’re in every cloud,” Huang said on the earnings call. “We are in every center, we are all over the world.”

    CEO Jensen Huang says
“Nvidia is all over the world,” says CEO Jensen Huang. Fallon/AFP via Getty Images · Fallon/AFP via Getty Images

Not bad, considering Huang once washed dishes for Denny’s, which commemorated the historic event by placing a plaque atop the booth where the company was born and last year offering “Nvidia Breakfast Bytes,” four sausage links wrapped in buttermilk silver dollar pancakes, one of the CEO’s favorites.

But it wasn’t an easy road to pride of place on the Denny’s menu.

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Nvidia was on the brink of bankruptcy in the mid-1990s after a failed deal with video game giant Sega to make a graphics chip for the Dreamcast, which was incompatible with Microsoft’s DirectX.

Running out of cash, Huang flew to Japan to tell Sega’s CEO that the product wouldn’t work and they had to cancel the deal, while Nvidia needed a final $5 million payment to stay.

Sega paid the remaining funds and allowed them to keep the money, providing a critical six-month lifeline to develop the RIVA 128 chip, which ultimately saved the company.

“Depression is part of the journey. You’ll appreciate the horrible feelings you have when things aren’t going so well. You’ll appreciate them even more when they’re going well,” Huang said, according to Fortune .

The company went public on January 22, 1999 at $12 a share.

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