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How much was the most expensive pizza in the world
The answer is this 10,000 Bitcoins (BTC).
This is not a crypto joke. This is a true story that happened on May 22, 2010. On that day, the name of the programmer Laszlo Haniech He used the 10,000 BTC, which was worth very little at the time, to buy two Papa John’s pizzas. It was the first recorded purchase of a physical item using cryptocurrency, and it opened the door to a new chapter in global digital finance.
It became known a day later Bitcoin Pizza Day.
This is not just an interesting fact in the history of crypto. Every year on May 22, the global Web3 community celebrates it as a symbol of crypto adoption in the real world.
Today, those 10,000 bitcoins are a staggering amount. Calling it “the most expensive pizza in the world” is no exaggeration. Since then, Bitcoin has gone through countless ups and downs, moving from a little-known experiment to the world’s recognized decentralized asset.
What happened on May 22, 2010
It all started with a simple forum post.
At that time, Bitcoin was only about a year old and most people still had no idea what a digital currency was. In Florida, a programmer named Laszlo Hanetz, one of the original developers of Bitcoin, made a bold but simple request in a forum post. bitcointalk.org.

“I’ll pay 10,000 bitcoins for a couple of pizzas… maybe 2 large pizzas with some left over for the next day. I like to eat the rest later. You can make the pizza yourself and bring it to my house or order it for me from a delivery point, but my goal is to deliver food, which I order in exchange for bitcoins or order it myself. A “breakfast plate” in a hotel or something, they give you something to eat and you are happy!
I like things like onions, peppers, sausage, mushrooms, tomatoes, pepperoni, etc. Just the standard stuff, not a weird fish tank top or anything like that. I also like regular cheese pizzas, which are cheaper to make or otherwise buy.
If you are interested please let me know and we can work out a deal.
thank you
Laszlo”.
At first, no one seemed to pay attention to this ridiculous proposal. After all, 10,000 BTC was only worth about $40 at the time.
But after a few days, a user named Jeremy Sturdivant (aka jerkos) agreed and delivered two pizzas to Laszlo’s house.

Thus was born the world’s first cryptocurrency transaction.
The original discussion thread is still available online today and serves as a time capsule for the entire cryptocurrency community.
That’s how crazy this business was
In 2010, 10,000 bitcoins cost about $41, and two pizzas Laszlo bought cost about $25. Even then, Laszlo got the short end of the deal.
But that’s not the point. What made this transaction legendary was what happened next: the price of Bitcoin exploded over the next 14 years.
However, Laszlo later said in an interview with CNN that he had no regrets:
“I have no regrets. I think it’s great that I became part of the early history of Bitcoin in this way.”
When asked if he’s losing sleep over how much that BTC is worth today, he calmly replied:
“I think it’s not really good for me to think like that.”
To the crypto world, Laszlo is no fool. He is a hero.
In Bitcoin pizza boythat helped turn Bitcoin from an idea into a reality.
Why is Bitcoin Pizza Day so important to crypto?
Throughout the history of blockchain, there have been many price increases and protocol upgrades. But few moments are as symbolic as Bitcoin Pizza Day. Because it wasn’t just about the pizza. This was the moment when Bitcoin took off white paper and into the real world.
Before that, Bitcoin was still a concept, an experimental idea shared by forum users and tech enthusiasts. No one knew if it could actually work. But when Laszlo successfully exchanged 10,000 BTC for two pizzas, he proved that crypto has real utility. This simple act opened the door to everything that followed. Bitcoin Pizza Day showed that digital assets can serve as a medium of exchange and not just a speculative asset. noted the first step in the new financial era, laying the groundwork for Web3, DeFi, NFTs and more. Most importantly, it captured the spirit of early crypto: bold, curious and confident, with a touch of humor.
That’s why every May 22, the crypto world comes together. Across chains, coins and countries, we pause the debate, eat some pizza and pay tribute to the man who started it all.
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To celebrate the legendary transaction of 10,000 BTC Pizza, CoolWallet a limited edition Bitcoin Pizza Day Pro Series: three plans, three stories, to the evolution of crypto:
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In honor of the legendary moment when 10,000 BTC was exchanged for two pizzas. The bright gold coin represents the courage and vision of the early believers and pays tribute to the pioneers who created the crypto revolution.

🔸 Retro Red|Back to Pizza Moment 2010
A bold and nostalgic red design that brings back the moment when Bitcoin was first used in the world. Classic, unforgettable and a reminder of the freshness and early energy that sparked the crypto movement.

🔸 Greenfield| Connect and Grow
This design represents the decentralized spirit of Web3 and the power of community, an ongoing journey of building trust, collaboration and endless possibilities in the world of crypto.

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Pizza Day Reflection: Are you spending your BTC on pizza
If you had 10,000 BTC today, would you use it to buy two pizzas?
With Bitcoin now worth tens of thousands of dollars, this question is absurd and even ridiculous. But that’s exactly the kind of thought experiment that Bitcoin Pizza Day is leaving with the crypto world. Laszlo did not HODL. He used Bitcoin. Not for profit, but to open up a new kind of value exchange.
So we ask:
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Is HODLing always the right move?
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Is Bitcoin intended for investment or a form of payment?
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Do we still have the early spirit of crypto, the courage to actually use it?
Today, the Web3 ecosystem is stronger. We have better tools, stronger infrastructure and greater adoption potential. But how will the decentralized revolution reach the mainstream if no one actually uses their crypto? Wikipedia’s Pizza Day isn’t just about remembering the legend.
Bitcoin Pizza Day reminds us: it’s not about how much your BTC is worth. It’s about what you want to do with it.
The financial revolution that started with pizza is still going on
Those two pizzas in 2010 fed more than just one hungry developer. They created the world’s imagination of what a decentralized currency could be.
Bitcoin Pizza Day has become a symbol. It challenged the definition of traditional finance and broke the boundaries of value exchange. It is challenging traditional finance, redefining the exchange of value and proving trust can be created peer-to-peer.
From DeFi to GameFi, NFTs to DAOs, ripple effects continue to shape the Web3 era. From person to person. From chain to chain. This financial revolution is expanding more and more.
What we celebrate every year on May 22 is not just a single event. It’s the spirit of experimentation and belief that started it all.
And it all started with a slice of pizza.
CoolWallet is proud to be part of this history. Let’s move together to the next chapter of Web3.






