It’s been a great 12 months for SanDisk (SNDK) and its investors. SNDK stock is up more than 1,100% over the past 52 weeks on strong optimism that the company’s NAND flash storage products and other computer memory devices will continue to be in high demand. SanDisk was the best performer in the entire S&P 500 ($SPX) in 2025, and continues its strong performance with a 150% year-to-date (YTD) gain.
But a brief report from Citron Research threatens to let some air out of SanDisk’s sails. Citron said SanDisk is vulnerable because it believes demand for NAND flash memory drives is cyclical rather than structural, and the company is poised for a rebound.
“The market is pricing SanDisk as it is (Nvidia (NVDA)),” Citron said in a social media post. “There’s a problem: Nvidia has a moat. SanDisk is selling a product. We’ve seen this movie before in 2008, 2012, 2018. This time is no different. Memory is a cycle, and the cycle peaks.”
Citron also suggests that the Samsung is the best computer storage provider. “Samsung has a 30-year history of choosing market share over margins,” Citron said. “They’re waiting for a pure play like SanDisk to get comfortable at 50% gross margin, then flip the switch.”
Is Citron right that SanDisk is going too high, too fast?
SanDisk has an interesting history. The company was purchased by data storage company Western Digital (WDC) in 2016. But in 2023, Western Digital announced that it would spin off SanDisk once again into a new company that includes SanDisk and Western Digital’s flash products, solid state drives (SSDs), memory cards and USB drives.
It’s been a winning formula for SanDisk, which is based in Milpitas, California. With a dramatic increase in share price, the company now has a market capitalization of $83.4 billion.
Its products can be used in phones, laptops, cameras, and game systems. SanDisk also has a fast-growing edge computing segment, which provides storage for smart devices that generate data, such as cameras, drones and cars.
Even with these gains in stock price, however, SanDisk is surprisingly worthy. SNDK stock’s forward price-to-earnings (P/E) ratio of 16 times compares favorably with Samsung. So, you’re paying a small premium for Sandisk shares — but the stock’s performance over the past 12 months more than justifies the cost.






