BYD Auto reported a 41% drop in global sales to 190,190 units in February 2026, after strong growth in the same month last year, as the Chinese automaker faced a slowdown in demand in its home market after the government withdrew its new energy vehicle (NEV) sales incentives at the end of last year. Competition from other domestic automakers has also intensified significantly over the past year.
February was the sixth consecutive month of declines for the Shenzhen-based automaker. While there were fewer business days in February this year than last year due to the timing of the Chinese Lunar New Year holiday, BYD’s global sales also fell 30% year-on-year to 210,051 units in January. In the first two months of 2026, the company’s global sales fell by 36% to 400,241 units.
BYD’s domestic sales fell 65% year-on-year to 89,590 vehicles in February, after a 53% decline to 109,569 units in January. Exports rose more than 50% to 100,600 units last month, however, as the company stepped up its international expansion with a greater focus on Latin America and Europe to offset weak domestic sales.
In the first two months of 2026, domestic sales fell by 58% to 199,159 units, while exports increased by more than 50% to 201,082 units.
BYD has joined a growing number of Chinese automakers offering ‘ultra-long’ auto financing programs, with repayment terms of up to eight years, to help attract more domestic buyers.
“BYD sales continue to plunge in February” was originally created and published by Just Auto, a brand owned by GlobalData.
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