The Internet is currently one of the most important means of communication, which can include the circulation of misinformation. Snakes have always been a target of sensational media, and are portrayed as scary and aggressive animals to be killed indiscriminately by humans. Such misinformation-based fears can compromise species conservation. Here we address the spread of misinformation about Bothrops insularis and Queimada Grande Island in digital media, highlighting the negative impact on public perception and species conservation. The analysis of 230 online sources revealed that approximately 94% of them contained false information, many using sensational language, especially regarding the toxicity of the venom and the population density of the snake, as well as presenting content that did not match scientific data. Bothrops insularis is a critically endangered species endemic to the island. False information can contribute to the increase in illegal trade, and put the species at greater risk of extinction. We highlight the importance of responsible scientific communication, and recommend more involvement of experts in content creation and the need for environmental education to combat sensationalism and promote understanding of the ecological and pharmacological roles of snakes. Dissemination of reliable information is essential for conservation and public understanding of biological diversity.
BORGES, WB, BANCI, KRDS, & MARQUES, OAV. (2026). Herpetological misinformation and sensationalism: media framing of biological and ecological aspects of the golden lancehead (Bothrops insularis). Anais Da Academia Brasileira De Ciências, 98(1), e20250488. https://doi.org/10.1590/0001-3765202620250488
