Tim Cook, CEO of Apple Inc., opens the door during the first day of in-store sales of Apple’s latest products at the Fifth Avenue Apple Store in New York, U.S., Friday, Sept. 19, 2025.
Kena Betancur | Bloomberg | fake images
Apple has acquired a video editing company called MotionVFX, which offers plugins, templates and visual effects tools that work with Apple’s Final Cut Pro.
“We’re so excited to share that MotionVFX is joining the Apple team to continue empowering creators and editors to do their best work,” the startup said on its website on Monday. “From the beginning, we have focused on quality, ease of use and great design. These are also the values we most admire in Apple products and we are delighted to be able to adopt them together.”
Apple declined to comment or disclose the terms of the deal.
Founded in 2009, MotionVFX offers packages starting at $29 per month for editing within Final Cut Pro. The acquisition will allow Apple to integrate MotionVFX capabilities directly instead of relying on third-party extensions.
The move could help Apple better compete with Adobe Premiere Pro and add subscribers as you continue to reduce your dependence on devices. Apple’s services business, which includes subscriptions like iCloud, Apple Music and app bundles, generally has higher profit margins than hardware like iPhones.
In January, Apple introduced a bundle called Creator Studio, which includes popular creative apps like Final Cut Pro in a subscription for $12.99 a month or $129 a year. Competes with suites like Adobe Creative Cloud.
Apple has long avoided major acquisitions and instead bought numerous small companies for their talent and technology that can be integrated into existing products.
LOOK: Apple’s new strategy
