Binance.US is planning to enter decentralized finance and tokenized assets – a sign that the company intends to recover from more than just legal problems.
The announcement comes alongside the appointment of a new chief executive, marking what the company marks as a fresh start.
Background compatibility shapes leadership choices
Stephen Gregory took over as CEO on March 9. He brings a compliance background to this role, having previously served as Chief Compliance Officer at Gemini and as Chief Compliance Officer and Consultant at CEX.IO.
Most recently, he ran a cryptocurrency exchange, Currency.com, as its CEO. His predecessor, Norman Reed, moved to an advisory position.
Gregory’s appointment was announced on Wednesday. In a statement, he pointed to the Binance brand and its founder Changpeng Zhao as central to the company’s future identity.
Zhao, widely known as CZ, has publicly called for the US to take a leading role in global crypto markets.
Hiring an attorney with deep compliance roots was no accident. Binance.US has spent years under the shadow of a federal lawsuit that forced the platform to significantly curtail operations and temporarily cut off US dollar banking access altogether.
The SEC lawsuit was dismissed, clearing the way for a comeback
The Securities and Exchange Commission sued Binance.US in 2023, accusing the exchange of operating without registration.
The case continued until the agency regrettably rescinded it in May 2025 – one of several crypto-use actions withdrawn during the administration of US President Donald Trump.
Before that, the exchange was already hit. It stopped processing dollar deposits and withdrawals after legal pressure and limited customers to crypto transactions only.
Dollar banking was restored almost a year ago, a key step in restoring confidence among users who had been wary.
Since then, the platform has introduced new bonus programs, expanded staking options and a referral program – all moves aimed at bringing back users who left for competitors for a long time.
BTC
Binance.US: New products signal bigger ambitions
The company said Wednesday that it plans to continue growing its product line, adding services related to decentralized finance and tokenized assets.
Tokenized assets, which have a digital representation of things like stocks, have gained traction across the industry.
BTCUSD trading at $69,929 on the 24-hour chart: TradingView
Reports indicate that the total value of tokenized shares has already crossed $1 billion on various platforms.
Other major exchanges are developing similar offerings, competing for customers who want more than just a place to trade crypto.
Binance.US joins the race later than some competitors, but with a legal position relative to it only 12 months ago.
Featured image from Gemini, chart from TradingView
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