Strive Asset Management (ASST) said on Wednesday that it has allocated $50 million of its corporate fund to STRC, a permanent preferred stock issued by Strategy.
The investment represents more than a third of Strive’s treasury stock and reflects growing institutional interest in yield securities related to Bitcoin-focused treasury strategies, according to the company’s announcement.
According to Strategy, the split makes Strive the latest company to add STRC to its balance sheet, following similar moves by companies including Prevalon Energy, Anchorage Digital and Oranjebtc.
The development comes as Wall Street analysts begin covering companies built around Bitcoin treasury strategies. On Monday, investment bank B. Riley Securities initiated coverage of Strategy (MSTR) with a buy rating, indicating expectations that the stock will outperform the broader market.
Strategy’s Nasdaq STRC pays a floating dividend and trades publicly, allowing companies to hold it as a liquid treasury asset rather than cash or money market funds.
Data from Strategy Panel shows that STRC trades around $100, with a market capitalization of about $3.85 billion and about $90.6 million in daily trading volume. The variable dividend is currently 11.5%.
“Many institutions hold US dollar reserves as a buffer for dividend obligations and operational liquidity,” said Matt Cole, chairman and CEO of Strive, adding that allocating a portion of these reserves to instruments such as STRC can provide stronger income dynamics than traditional money market funds while maintaining liquidity.
Strive is a structured finance company and asset manager that holds approximately 13,311 Bitcoins, ranking it as the 11th largest corporate bitcoin treasury, according to BitcoinTreasuries.NET. The company’s shares on the Nasdaq were up about 3.5% in last trade on Wednesday.
related to: Strategy Buys $1.3 Billion in Bitcoin as Assets Top 738,000 BTC
Strategy’s “digital debt” model and STRC preferred shares
STRC is part of the Strategy category, which is called “digital debt”, securities to generate income and allow the company to attract capital related to the Bitcoin treasury strategy.
The strategy raised about $2.5 billion in an initial public offering of preferred stock in July 2025.
The $50 million acquisition of Strive comes a day after Strategy recorded STRC’s biggest market offering since changes to its share sale program. The update allows a selling agent to sell shares outside of normal US trading hours, easing the previous restriction that limited the program to one agent per trading day.
Data from STRC.live shows that the company sold about 2.4 million shares of STRC per day, funded by the proceeds of the purchase of about 1,420 Bitcoins.
Strive also released its digital credit instrument, SATA, a continuously variable preferred stock designed to generate a floating yield that is linked to the growth of Bitcoin per share.
The stock, which goes live in November 2025, currently offers a yield of about 13% and a market capitalization of about $319 million.
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