Jefferies increases the price target on Primo Brands (PRMB).


Primo Brands Corp. (NYSE:PRMB) is in the middle 10 Most Undervalued Stocks to Buy and Hold for 10 Years. On February 27, Jefferies announced that Primo Brands Corp. (NYSE:PRMB) raised its price target to $24 from $20 while maintaining a hold rating. This change in price level on February 26 Primo Brands Corp. (NYSE:PRMB) followed up with a fourth quarter report, in which the company reported a 2.5% decline in net sales to $1.554 billion, as well as significant increases in premium brand sales and adjusted EBITDA, driven by strategic focus and improved premium brand operations. The company noted that the company’s fourth-quarter results exceeded expectations, even as its direct delivery segment declined 5.3% during the quarter.

In his note, Jefferies predicted that Primo Brands Corp. (NYSE: PRMB ) will face challenges in the first half of 2026, including a difficult comparison period, cyclical customer attrition, and additional reinvestments. Meanwhile, in the second half of 2026, Primo Brands Corp. (NYSE: PRMB ) will likely benefit from net additions expected to return to growth in the second quarter and new capacity coming online.

Jefferies increases the price target on Primo Brands (PRMB).
Jefferies increases the price target on Primo Brands (PRMB).

Primo Brands Corp. (NYSE: PRMB) is a branded beverage company whose products are distributed in the United States and Canada. The company also supplies water filtration units for home and business consumers in North America.

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Read more: 40 Most Popular Stocks Among Hedge Funds Going into 2026 and 12 Best Stocks to Buy and Hold for the Next 2 Years

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