After nearly three decades of legal battles, Grambling State University announced earlier this month that it had secured a federal trademark for its iconic “G” logo, despite its similarities to the nationally recognized trademarks of the Green Bay Packers and the University of Georgia.
“This registration represents more than a legal achievement; it is a declaration of ownership of our history, excellence and brand,” said University President Dr. Martin Lemelle Jr. said. “Grambling State now has a stronger foundation to protect and leverage one of our strongest institutional assets.”
The Packers have used the oval “G” since 1961, and granted Georgia State permission to use a similar mark in 1964. Meanwhile, the Tigers first used the logo in 1974 to honor graduate Willie Davis, who won five NFL championships with Green Bay, including his first two Super Bowls.
Both the Bulldogs and Tigers had to establish a clear distinction from the Packers’ green and gold logo, with Georgia using a red and black color scheme and Grambling State using black and gold. However, the Tigers did not attempt to trademark the logo until 1998 and were rejected due to the aforementioned similarities.
The university submitted another application in May, and after reaching an agreement with the Packers and Bulldogs to allow their logos to coexist, Grambling State recently received approval from the U.S. Patent and Trademark Office. The gist of the deal is that the Tigers will only use the logo in black and gold.
“This was a detailed and strategic process that required patience, precision and partnership,” said Penya Moses, Vice President of Administration and Business Affairs. “We are grateful for the expertise of our partners in helping us establish clear boundaries so that each institution’s mark can stand on its own.”
With the federal trademark finally secured, Grambling State now has the right to use the logo on officially licensed apparel and merchandise. “We ensure that when people see the black and gold ‘G’, they know it stands for excellence, tradition and a lasting legacy,” said Brandon A. Logan, vice president of advancement and innovation.
Photo courtesy of Grambling State University, Green Bay Packers, and University of Georgia.
