Nextech3D.ai is expanding into the outdoor event market

Nextech3D.AI (CSE:NTAR, OTCQX:NEXCF, FRA:1SS) CEO Evan Gappelberg spoke with Proactive about the company’s recent strategic expansion, outlining plans to move beyond its traditional focus on indoor trade shows and the fast-growing outdoor events market.

During the interview, Gappelberg explained that the company sees a big opportunity in outdoor events such as marathons and large public gatherings.

Nextech3D.ai already provides mapping solutions through partners for high-profile events including the New York City Marathon and Boston Marathon, and the company is now expanding the offering as a direct solution to customers.

Along with the development of the market, Nextech3D.ai implements a 20-30% price increase for its services. According to Gappelberg, the company has been priced better than competitors for several years.

The new pricing structure includes flexible models such as subscription-style monthly payments and revenue-sharing options designed to appeal to a wider range of customers.

These initiatives are expected to strengthen margins and accelerate the company’s push toward profitability, Gappelberg said. With strong margins already in place, even modest revenue growth can have a meaningful impact on the bottom line.

active: Welcome inside our active newsroom. Joining me now is Ivan Guelberg. He is the CEO of Nextech3D.ai. Ivan, good to see you again. how are you?

Ivan Guelberg: i am fine. Great to be back.

The company is out with news today. We talked about the changes you’ve made and how you’re addressing a number of events. Now you’re expanding that reach. The news release makes a lot of sense, so I’ll let you share the details.

Historically, we have been in the indoor event space, but there is a huge opportunity in the outdoor event space. What we recently announced is an important next step where we expand beyond the traditional trade show into new event verticals. At the same time, we implement a 20-30% increase in price.

These two moves are designed to expand our market reach, grow our business, and accelerate our path to sustainable profitability. The benefit is within reach. I see this happening in our business because our profit margins are strong. Even a little growth brings us closer to profitability, and the opening of new markets will make it even faster.

In the news, you also talked about foreign events with opportunity. There are a lot of them, and the tools you’ve built seem easily portable.

yes they are. We didn’t need to build a new platform. We don’t really need to do anything that costs us money. We are really raising our price, and the platform is ready to scale. These incremental revenue gains will hurt our bottom line from both pricing and expansion.

This is a great opportunity. We already provide partners with hundreds of maps for this new target market – the outdoor market. For example, we provide maps for the New York City Marathon, the Boston Marathon and other major outdoor events. Previously we supplied it through a partner, but now we will offer it directly as our solution.

A 20-30% increase in price – you felt was achievable and customers would still want to use the products?

yes. We have been under market by around 20-30% for several years. It worked before, but now it’s time to level up. Even after the increase, we are still priced below competitors – just not as low as before.

We have also changed our pricing strategy. Instead of charging a one-time price — say $2,500 for a map — we might charge $300 a month, which comes to $3,600 a year. We have also introduced a 3% platform fee in some cases.

We also create flexible options. For example, if someone doesn’t have a budget in advance, they might pay nothing in the beginning and instead share 6% of the income. The goal is to create offerings that appeal to a wide range of customers rather than a one-size-fits-all price.

The overall result is a 20-30% increase in the price of our services, which investors should be aware of. Combined with expansion into new markets, we believe this will significantly impact the bottom line and drive the company towards profitability. This is the goal and we will not stop until we reach it.

Quotes have been lightly edited for style and clarity