Elon Musk, the man who usually has something to say about everything, has been conspicuously silent on the ongoing war in Iran. Whatever his feelings on the controversy, he found time to celebrate one silver lining: X hit its “highest usage” last weekend, which says something about Musk’s relationship with tragedy as a growth metric.
What he’s really loud about, though, is X Payments, also known as X Money, one of the many features he’s crammed into the platform in its ongoing quest to build an “everything app.” Currently in closed beta and being tested by X’s skeleton staff, it’s developing an integrated digital wallet and payment system. Visa is already on board as the first major partner, and Musk, dressed in his Steve Jobs cosplay, called it a “game changer” that “is going to be huge.”
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According to @Teslaconomics, an account with nearly 500,000 followers whose bio basically reads like Elon fan fiction, XMoney has already secured money transfer licenses in 40 states and DC, and will eventually handle developer payments, subscriptions, and general bill payment. They went further, including savings accounts, investments, loans, money market accounts, crypto integration, and a full asset management roadmap, the kind of list that either describes the future of finance or the pitch deck that never made it past Series A.
Bias noted and somewhat discounted, the broader picture still holds. X is doing the same thing as Coinbase and Robinhood: putting a half-bank on a platform that people are already using and seeing what happens. Robinhood just launched Robinhood Social, allowing users to follow traders, and Coinbase is deep in the regulatory trenches fighting for stablecoin legislation under a White House that is at least sympathetic. X, running on a social graph of hundreds of millions of users, has a distribution start that no one can easily duplicate. The question has never really been whether the opportunity is real. It’s whether Musk, currently dividing his attention between Tesla, SpaceX, xAI, DOGE, and whatever geopolitical stimulus is next on the calendar, can actually make it.
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Elon Musk (T) Iran
